Search Engine Optimisation
Black Lion makes SEO & Being Google Friendly Simple!
Search Engine Optimisation (SEO) is the modification of a website to make it rank better in internet search results. In modern times this is predominantly focused around the famous search engine named Google, and ensuring that a website ranks for terms related to their business on the first page of results.
SEO can be divided into two categories:
On-Page SEO: This is modifying the content and code of a website so that Google looks upon it favourably and can properly interpret what the website is about. At Black Lion Digital, on-page SEO is our main focus.
Off-Page SEO: This is the building of links to your website – an extremely simplified explanation is as follows, Google sees websites that other websites talk about and link to, as ‘popular’, this leads to an increase in rankings. At Black Lion Digital we stay away from this type of SEO strategy for the most part, as Google has stated that unnatural links appearing is grounds for de-indexing, and is against their terms of service – which means you will be remove from all Google Search Results. We do however help implement strategies to assist with the natural sharing of your link on other websites to assist in rankings.